Product in Marketing Mix

Consumer products can be categorized asconvenience goods, for which consumers are willing to invest very limited shopping efforts. 
  For example: bottle waters(rajec), or chocolate bars(snacker).we can found these products in  every food market, no matter big or small store.


 Shopping goods, in contrast, are goods in which the consumer is willing to invest a great deal of time and effort.
    For example:  computer

Specialty goods are those that are of interest only to a narrow segment of the population.
      For example: housing.

  It should also be noted that, within the context of marketing decisions, the term product refers to more than tangible goods—a service can be a product, too.
        For example: Airlines service.(from KLM) 


    


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