the product with the highest market share is called the " Brand leader".
it is beneficial for a brand/ manufacturer to have a market leadership.
The benefits of being the brand leader with high market share :
- Sales are higher than those any competing business in the same market and this could lead to higher profits too.
- Retailers will be keen to stock and promote the best-selling brand. They may be given the most prominent position in shops
- As shops are keen to stock the product, it might be sold to them with a lower discount rate- say 10% instead of 15%, which has to be offered by the smaller, competing brands. the combination of this factor and the higher sales level should lead to higher profitability for the producer of the leading brand.
- The fact that an item or brand is the market leader can be used in advertising and other promotional material. consumers are often keen to buy the most popular brands.
2 EXAMPLES FROM BRAND LEADERS
IMB ON Mid-Range Servers
http://itbrandpulse.com/DocOverviewMidRangeServers.aspx
Dell on DESKTOP COMPUTER
http://itbrandpulse.com/DocOverviewDesktopComputers.aspx
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