http://www.accel-team.com/human_relations/hrels_03_mcgregor.html

Douglas McGregor. Theory X & Theory Y
Human relation contributor.

Product in Marketing Mix

Consumer products can be categorized asconvenience goods, for which consumers are willing to invest very limited shopping efforts. 
  For example: bottle waters(rajec), or chocolate bars(snacker).we can found these products in  every food market, no matter big or small store.


 Shopping goods, in contrast, are goods in which the consumer is willing to invest a great deal of time and effort.
    For example:  computer

Specialty goods are those that are of interest only to a narrow segment of the population.
      For example: housing.

  It should also be noted that, within the context of marketing decisions, the term product refers to more than tangible goods—a service can be a product, too.
        For example: Airlines service.(from KLM) 


    


restaurant  

Brand leader

    What is the Brand leader?

    the product with the highest market share is called the " Brand leader".
     it is beneficial for a brand/ manufacturer to have a market leadership.

The benefits of being the brand leader with high market share : 

• Sales are higher than those any competing business in the same market and this could lead to higher profits too.

• Retailers will be keen to stock and promote the best-selling brand. They may be given the most prominent position in shops

• As shops are keen to stock the product, it might be sold to them with a lower discount rate- say 10% instead of 15%, which has to be offered by the smaller, competing brands. the combination of this factor and the higher sales level should lead to higher profitability for the producer of the leading brand.

• The fact that an item or brand is the market leader can be used in advertising and other promotional material. consumers are often keen to buy the most popular brands.

2 EXAMPLES FROM BRAND LEADERS

IMB ON Mid-Range Servers
http://itbrandpulse.com/DocOverviewMidRangeServers.aspx 


Dell on DESKTOP COMPUTER
http://itbrandpulse.com/DocOverviewDesktopComputers.aspx

haha

First comes the strategic bankruptcy, well in progress at Best Buy, where management’s sole focus is improving some arbitrary metric from last quarter, even when doing so actually interferes with customers trying to buy something else.  The financial collapse comes later.  But if history is any guide, the second part, once it starts, will be quick.


Online competitors are certainly part of Best Buy’s problem, but not for the reasons it thinks.  What’s really going on is more basic.  Best Buy just doesn’t understand its customers’ point of view.

wrong forcast
cheating on constumer fooling them around