http://www.accel-team.com/human_relations/hrels_03_mcgregor.html

Douglas McGregor. Theory X & Theory Y
Human relation contributor.

Product in Marketing Mix

Consumer products can be categorized asconvenience goods, for which consumers are willing to invest very limited shopping efforts. 
  For example: bottle waters(rajec), or chocolate bars(snacker).we can found these products in  every food market, no matter big or small store.


 Shopping goods, in contrast, are goods in which the consumer is willing to invest a great deal of time and effort.
    For example:  computer

Specialty goods are those that are of interest only to a narrow segment of the population.
      For example: housing.

  It should also be noted that, within the context of marketing decisions, the term product refers to more than tangible goods—a service can be a product, too.
        For example: Airlines service.(from KLM) 


    


restaurant  

Brand leader

    What is the Brand leader?

    the product with the highest market share is called the " Brand leader".
     it is beneficial for a brand/ manufacturer to have a market leadership.

The benefits of being the brand leader with high market share : 

• Sales are higher than those any competing business in the same market and this could lead to higher profits too.

• Retailers will be keen to stock and promote the best-selling brand. They may be given the most prominent position in shops

• As shops are keen to stock the product, it might be sold to them with a lower discount rate- say 10% instead of 15%, which has to be offered by the smaller, competing brands. the combination of this factor and the higher sales level should lead to higher profitability for the producer of the leading brand.

• The fact that an item or brand is the market leader can be used in advertising and other promotional material. consumers are often keen to buy the most popular brands.

2 EXAMPLES FROM BRAND LEADERS

IMB ON Mid-Range Servers
http://itbrandpulse.com/DocOverviewMidRangeServers.aspx 


Dell on DESKTOP COMPUTER
http://itbrandpulse.com/DocOverviewDesktopComputers.aspx

haha

First comes the strategic bankruptcy, well in progress at Best Buy, where management’s sole focus is improving some arbitrary metric from last quarter, even when doing so actually interferes with customers trying to buy something else.  The financial collapse comes later.  But if history is any guide, the second part, once it starts, will be quick.


Online competitors are certainly part of Best Buy’s problem, but not for the reasons it thinks.  What’s really going on is more basic.  Best Buy just doesn’t understand its customers’ point of view.

wrong forcast
cheating on constumer fooling them around

Enron: The Smartest Guys in the Room

childhood killer for your next generation

we are wondering what is ruining their pureness and talent ?     



  We are in 21 century, it is a great century,people are trying their best to provide wider services, same with commercial competitions.

Advertising are everywhere, on the streets, on the snack bags, on the Cartoon,even at school. since commercial organization found it is more easy to brain wash children mind rather than adult, the commercials have increased rapidly, on 1994 there were 4.2 billions of commercial for kids, on 2012 there would increase to 40 billions of commercial for kids.

 with those advertisements even to babies, they are consuming parents to buy those product which can make their kids "smarter". Those companies are exploiting children's unknowing to shape their mind with advertisement like making mobile life as commercial to kids, and those video games which full of violent or beauty make up; to make children get addict to it and play out of childhood, children will not found any joy from nature world but only video game. Change kids' mind with "happy" related to junk foods.
In America, 16% of kids are overweight, because of their food chain are changed by those commercial  around them everyday.
There is 4.7 million children have diagnose ADHS(attention-deficit-hyperactivity-disorder)

PEST-you see how important is it to business

explain how these factors might affect your business.
1. environment regulation or consumer protection.
2. inflation
3. age of the population
4. increased automation.
  Political and legal constraints

- Consumer protection Law: constrain businesses from advertising inaccurately or inappropriately, selling faulty goods or those described incorrectly, high pressure selling tactics, not allowing consumers to change their minds after signing credits agreements.
    This law is here for protect the right for consumers, also it is for monitor business companies.
    once customers found out they got cheat by some products, then it is the law to help they get justices.
     once a company being found out cheating on their clients/ consumers, they will hardly to get some trust.
   anyway, a business can not survive without any relationship with their consumers.

 
       For example : some people likes to buy stuff online, on ebay, or alibaba. because it could be way much cheaper. But sometimes consumers dont realize that some online websites are giving the wrong information for misleading, after they ordered, and within 7days freeshipping, they might get a totally different products, or some products are not same quality as it suppose be.   So they ask for refund, then they has to pay the shipping tax back to the orginal country. in the end, they got nothing but lossing money. because they didnt know how to protect their right!  ( copy right from BBC)
     also, it is bad for business, because that consumer will never buy anything from that business, also people around that consumer will not trust the business, then it start to lose profit.

 ECONOMIC INFLUENCES.

- Inflation : the rate of change in the average level of prices.
   
     Money loses purchasing power during inflationary periods since each unit of currency buys progressively fewer goods. As a international company, currency rate is really affect able for the total revenue of a company.  When one of the currency drop or increase


Example :  recently the currency euro has dropped rapidly,  it has been a grand strike to some foreign trades like China. Before euro has drop, the rate between RBM and euro was 10:1.  some trade companies can make profits between this little inflation. But now it is 8:1.euro dropping so much, that caused many Chinese factories and company closed down, because they are not easy to raise up the price to sell, either the product from factory in china are also getting expensive. 


SOCIAL AND CULTURAL INFLUENCES

-Age of the population :with reduce birth rated and longer expectancy, although in some nations the average age is falling due to high birth rate.
   it could affect a company by :

•    a larger proportion of the population over the age of retirement. 
• a smaller proportion of the population in lower age ranges eg. 0-16 years
• it would cause a smaller number of workers in the economy but a larger number of dependants, that is below working age or retired

TECHNOLOGY

 - Increased automation- technological change is affecting all businesses and all departments within business. 

           As the technology age coming by, the factory life has been changed totally. 

          products can be more effective produced. 

        its could be a good and bad thing for business.

     first of all, company doesnt need much employee to do work because they machines, it also cost money to buy machines.

       it can also affect the whole economy process. because once the tech get too useful, not much people will get jobs, then all folk in this world  could be in a stress of looking for jobs. because not much company are hiring employees anymore.